A tiny client, a client friend of mine consulted me the other day while inviting some roasted chestnuts .. about what could be done to highlight his rural home from the competition . For years now, followed a few tips, but the competition was not as fierce as today. Now all the houses have their own web presentation with your chip on any vertical portal Clubrural Toprural or the truth that there are tens .. some even created their Adwords marketing campaign. But it was not necessary to do much more to highlight ..
It’s not so easy. Now we have to work online because it is more difficult to be seen among such saturation and need to know to reach the customer with a good strategy “go to market”. But this must not be expensive.
Some tips to be more competitive with your house :
Being in the directories and stand out from the competition is not cheap either .. however, to register your home in many directories that are still free may be more effective than spending money on the typical section of “outstanding.” Furthermore the new directories have web architecture they are designed to be indexed well in search engines .. and this is an opportunity not to be missed ..
Work on your “social media” , ie .. Create your twitter channel, your facebook, your blog and integrates all your webcorporativa.
Implements a care system online (via skype chat, chat via gtalk, .. or other ..)
Keep updated blog , where in addition to content from time to time on your area, routes, links to other blogs, keep a blogroll (links to sites friends), do not let a customer slip away by not being online. If you are using Skype, enables a redirect to your mobile, cheap and effective.
Channels by twitter comments , make friends and follow them .. channels occasionally offers
Create and publish a presentation with photos and interesting places in your area, places to visit, activities and hang in coplementarias slideshare.net, then the embedding also embed the code in your own “blog” or web.
Share links and content reaches agreements and deals with companies that carry out activities for your clients: golf, surfing, horse riding, hiking, caving, canyoning …
Integra Facebook Connect and Google Friend Connect on your site / blog and allow people to participate and make comments. Generates community, is the traditional word of mouth led to the network ..
It is important that if your site is in flash or poorly optimized for search engines, very common among rural homes sites, contract optimization, or you incus modified plants, and do not forget to make your blog ready to be read by search engines .
Keep track of keywords and terms by which you reach customers directly to your website and from which your reservations and sales.
Appreciates the opportunity to include a small store or a review of typical local products , you can generate customers and provide customers to the local economy.
Uses and operates a next-generation mobile phone , you will always be online and not miss any opportunity.
Advertise on local blogs or web, you enhance the poscionamiento if they are well positioned. Compare statistics and analyze them.
Study your statistics , origins, referring sites, seasons and high seasons Valley, will provide information to come on in your offers, promotions, etc. ..
Make a simple corporate video , present your house yourself! and hang up and then embed it on your page / blog.
Do not forget customers who have left, send them a follow up email and invite them to say , to enhance your reputation and especially to correct mistakes. It is also improving your quality of service, which is ultimately the best of your business cards.
Participate in online communities, social networks , and in those places where potential customers to request information.
Create and keep updated your mailing list , send any email from time to time. Who are satisfied usually repeated.
Do not forget to Bing, Yahoo, or Ask .. not everything ends up in Google.
Try buying advertising on Facebook , you can give as much result as Adwords or other search engines.
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