We all knew that what happened last year with the SIMO was the chronicle of a death foretold. This year everything has changed, yet it shows a tendency to repeat past mistakes, but probably obdecerá business criteria. The truth is that the SIMO Network 2009 has lived up to its new name and is clearly geared towards the empowerment of the social network of people interested in common issues, and has served to raise one more year, and this time without thousands of people Undeveloped went in search of the last game, or the gift of fashion companies, professionals of the sector. A very broad and it is difficult to combine in a single acronym. So the “networking” is becoming the core engine that will pull in the coming years of this meeting.
Only two pavilions and several conferences. The conferences have been followed live from your SOHO (small office home office), or from their companies, thousands of people, and properly integrated into the social network, noting especially twitter as a standard tool for monitoring and participation. Not a few communication managers of different companies as Arsys , or Sage , hung on their brands and track everything that is talked about them and the consequences of their activities through this clear glimpse herramienta.Un 2.0 for this show, by copying some of pioneering developments that UIMP2.0 de Cantabria ago since 2008.
The channel # simonetwork still cole partipación filled with the remains and findings on the show. Through this channel a lot of people found in areas physically qualified for the event, as the Square Bloggers , whose accesoestaba limited to children enrolled in the community SIMO Network , a good way to promote networking.
But back to the present with a booth at the fair , still I wonder to what extent a company that sells products for SMEs, they want to offer ICT professionals.
Instead, they should choose target customer fairs, or simply enhance their virtual presence and attention through the new web tools and social media .. but that’s a matter of ebusiness strategy, which would make them not only save costs but also increase their effectiveness. Experience has shown that for SIMO attend the ICT company is not particularly profitable .. That is, if I sell an accounting program … why go to the SIMO?, Not better participate circumvented so associates or jointly with other partners in other fairs aimed at SMEs, vertical fairs, etc. .. Why go to SIMO? However if it can be a great opportunity to bring tusdelegados, distributors, or customers to introduce your team to have coffee with them, or simply “humanize” the virtual work of the year.
Many good things, and some unexplained .. as not having WIFI open to professionals . Or not available Guides conferences and events in a unified way .. people had to get printed from cassa, or find your own schedule .. some through the channel # simonetwork made ??suggestions. as uisar Google Calendar, or simply send the guide in pdf format via Bluetooth to cell phones as BLUEMS pedia in the channel. Both could only be ordered in a conference room ..
inconceivable. Economic criteria once again.
But defeating the medium term. The profit for the organizers of SIMO is to come in other ways: sponsored conferences, the income side and the network .. has to obey the “law of 98-2″ so ??pervasive in the web economy. A clear evolution of Pareto’s Law that I see it is outdated in the new network economy.
Of note, the presence of some communities by empowering their startups, and new ICT companies, such as Asturias and Madrid. Excellent work Tecnologia Madrid , with its workshops and promoting his plan internet presence stand justified grouped format. Should learn some other communities that claim to help its entrepreneurs.
In short, half way from the old to the new Simo SIMO Network , a meeting that if you correct their failures, will be essential for the professional who wants to “humanize” at least once a year.
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