Business Ideas
Making a small survey in Facebook some readers of my publications demonstrating, to the following questions: What would a business idea? and what do you consider most important in an entrepreneurial idea or if, quality, advertising, marketing or business plan?
To the first question answered sell and work. The second most responded that the best we could do with a business idea is to have a plan.
Well actually all the answers are correct, but to address these questions and give a more accurate and interesting way to realize a business idea the response would evaluate the idea. The idea may be brilliant but can not withstand a minimum pre-feasibility analysis, the project can join the list countless models ventures failed, because to be built around incorrect assumptions.
There are a number of tools to provide a methodology for evaluating a business idea before putting it into execution that can help the entrepreneur to successfully evaluate your idea.
So here I share 4 resources to evaluate a business idea:
1. SWOT Analysis (SWOT) : It is based on measuring the strengths (F), Opportunities (O), weak (D) and Threats (A). It is one of the most used and basic for any strategic review of a company or specific situation. On the negative side to measure a business idea from an entrepreneur, is that part of what exists and what could exist, and not the behavior that management is required to achieve a specific point.
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This business idea comes directly from Spain and from the Blue Island is a shopping mall in Madrid and have shown they understand innovation and service. They serve the public that is associated with its free service hotel with full board for plants, offering love and care while owners are on vacation.
The concept is the brainchild of experiential marketing agency Ogilvy Action. From July 1 to August 31 travelers who are concerned about the welfare of its plants may lead to the hotel for Plants, a designated floor in Blue Island,which will be attended by a team of professional botanists.
All the “guests” are given personalized treatments tailored to their needs, including water, electricity, pruning, spraying and irrigation. Even there are security cameras so customers can be sure your pots are not neglected, and audio downloads available that stimulate the growth of plants and deter pests.
At a functional level of the campaign aims to attract more visitors to the mall, responding to a real problem, building a customer database, and creating positive public relations and a long-term service after the end the campaign. There is also an incentive to win $ 500 voucher value that buyers register their details.
Hotel Blue Island To Plant set apart from competitors and tick the appropriate boxes, useful and pragmatic, vital to instill confidence in consumers. How could better serve the needs of their clients and keep coming back for more?
The idea of making a business plan is whether the niche market that will focus your company or business is viable and ultimate goal if you are profitable. This is a key decision because it has a direct and vital impact on the life of your business. And grab you have a traditional business or an online business.
Choose a niche means you are choosing the client or customer profile you want to meet with your product or service. Here are six steps to make the best decision and can have success with your venture into a profitable market segment and adequate to develop your business idea.
Step 1 . Make a SWOT analysis of your business. Determine what your skills, strengths, talents, resources and skills. If you want to start a business, you should analyze your company as an entity with its own life that provides products and services to real human beings.
Step 2 . Decide how will your expertise. Region determines which customers expect to arrive and what should be the products, quality, price or service you offer them according to their needs and characteristics.
Step 3. Research your market and measures the potential of the chosen niche. Analyzes and selects at least three seemingly attractive niches. For this you must ask yourself questions such as do members of this niche market have a real desire or need to buy that product or service? or is there really a need or have to invest in creating it?
Step 4. Think about whether you have the ability to serve the niche chosen, and once you choose, re-testing. You know how stable is the market and what is the probability that your niche is depleted, among other things.
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