Email Marketing

Email Campaign Tips

First email campaign, 5 handy tips

A specialist in the use of email as a marketing tool, summarized in 10 tips, the details should be taken into account when starting a campaign using this medium to promote a website or online store, we in this post comment 5 of them.

In reality, we must deal first of all for planning and designing an email campaign, before dropping to dive without the fundamental existence of the route.

Like when we started a web project we need to know and learn a little the objectives pursued, the case with electronic mail campaigns, before sending mailing lists, we must consider the targuet of our clients. There are some basic things you need to know before sending the first e-mail newsletter.

1. Set up an email account that you can use for their newsletters, and make sure it works.

It is convenient to set up an email account as “boletín@mi.compañia.com” and use that as the “reply to” address for all email marketing. I can also accept a configuration of multiple accounts, such as “promotions @” or “special offers @”, but you should not do is put a personal john@mi.empresa.com address) because it is negative than it happens when John closes the account, or disappears to belong more to the company.

Another reason for creating a completely separate account is that some spam filters will send an automatic response, which must answer to prove you’re a human being. Failure to respond, the spam filter is assumed to be a spambot, and reject all future emails from that address.

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