Online Business
The traditional “online shops” are giving way to the sales strategy in social networks and are already many companies begin to explore the possibilities of selling online through Facebook. However, the sales strategy can not be the same as the online store.
When beginning a sales strategy through a social network like Facebook, the first thing you should keep in mind is to be given reasons for you to purchase. Not just the feeling of belonging.
The user is a fan of the page, but unique and personalized needs excuses that encourages you to purchase. This will be created to encourage support elements sale from Facebook, an example would be discounts exclusive social network, offers regular and special products will be key for the user to start buying from your store in Facebook.
But if you are new to social networking delas especially on Facebook, maybe you ask yourself and how do I start riding my store? Do not worry with applications you can have your store in minutes.
Here are some free apps and a payment that you can use are the following:
Payvment : is a free, very simple to assemble and with a variety of options to create an online store on Facebook. This application provides an admin area built directly on Facebook to manage the store, products and sales. For now only accept payment via PayPal.
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Unsafe payment systems : I have decided on an item and I pay and start to fill screens and screens and screens to the end that does not recognize my card. Who has not ever faced this situation? The immediate response of the user is not to the portal. For that reason, when choosing a payment system, do not play it. Go play it safe.
The payment system must be fast, with a single click, without having to fill out forms eternal, complex or impossible to print.You have to facilitate the conversion of bill payment or receipt for the user. And use secure payment systems recognizable by the user, but you are more expensive. You must also clearly communicate the terms of sale and privacy policy. The customer must know exactly how to track your order and what to do if you have problems with it, how to return it, how to claim. And keep all your data to the view: from the CIF to the address and phone.
Speaking for myself : Another error related to technology is speaking for himself and his environment. That is, design your page as if your clients were telecommunications engineers with languages ??impossible, complex resources or total lack of usability. Your site must be designed to your potential customers not to your environment. It has to be intuitive. Forget about the plugin, flash, java, videos or sound resources.
An interesting report describes research in baquia.com by Blackbox, this is a firm that is dedicated to fostering the growth of new Internet companies and presents a series of important data on the early stages of a startup, which identifies the primary cause of death.
The common factor in this death is the “Scale before time” and as Blakbox, it seems to be the most common cause of death among new technology companies, according to data from the “accelerator” of companies with seed capital Blackbox, this report reveals why nine out of ten companies fail or disappear.
BlackBox has collected data from 3,200 companies and has identified four phases in the growth of a startup are:
1. discovery, validation 2, 3 and 4 scale efficiency. The problems come as BlackBox, when companies are entering the hurry or want to quicken the pace and do not behave as they should at that stage.
“These companies are called inconsistent, and his main problem is that scale its operations too fast,” the report said. “Companies tend to spend too inconsistent at first in customer acquisition, hire too many employees, managers named executive too soon and too focused on engineering development at the expense of customers”
“Firms are inconsistent growth in users, collect less money in the final stages and make less money per month,” the text, if any doubt.
The conclusion is that you should take it easy and keep in step by step project. Another interesting finding described in the report is that companies that changed two or three times a significant portion of its business collect 2.5 times more money.