Web Marketing
A tiny client, a client friend of mine consulted me the other day while inviting some roasted chestnuts .. about what could be done to highlight his rural home from the competition . For years now, followed a few tips, but the competition was not as fierce as today. Now all the houses have their own web presentation with your chip on any vertical portal Clubrural Toprural or the truth that there are tens .. some even created their Adwords marketing campaign. But it was not necessary to do much more to highlight ..
It’s not so easy. Now we have to work online because it is more difficult to be seen among such saturation and need to know to reach the customer with a good strategy “go to market”. But this must not be expensive.
Some tips to be more competitive with your house :
Being in the directories and stand out from the competition is not cheap either .. however, to register your home in many directories that are still free may be more effective than spending money on the typical section of “outstanding.” Furthermore the new directories have web architecture they are designed to be indexed well in search engines .. and this is an opportunity not to be missed ..
Work on your “social media” , ie .. Create your twitter channel, your facebook, your blog and integrates all your webcorporativa.
Implements a care system online (via skype chat, chat via gtalk, .. or other ..)
Keep updated blog , where in addition to content from time to time on your area, routes, links to other blogs, keep a blogroll (links to sites friends), do not let a customer slip away by not being online. If you are using Skype, enables a redirect to your mobile, cheap and effective.
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Provide customers with information about their products and services, and update as they develop new aspects of them. This is much easier and cheaper to make phone calls, to print new catalogs and press releases whenever required.
Evaluate your current customers and develop new business opportunities. Through surveys published in its Web page, you can get a response from your current customers, and get to know and better address their concerns and suggestions about the service they are receiving from your company. It can show new products and ideas and get feedback from your visitors, who are both potential clients. In this way, you can create a database of customers (and potential) and then send new information via email with ridiculous costs.
Give specific and detailed information about their products (manuals) and marketing processes (acquisition and purchase) of them. If your audience wants to know more about the company, the website is the best vehicle to send you this information.
SEO: SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is optimizing a website for search engines. In order to optimize a website, take many factors into account, understood from the standards-based programming to the description of the images published in a website.
The Web positioning is a series of actions through which it is intended improve the position of the page with the objective a strategic position in major search engines of greater prestige. The SEO is one of the most effective techniques to promote their products and services worldwide.