Online Marketing and SEO

The SEO has become lately one of the most desirable tools for webmasters. In particular, appear in the top positions on Google is a must if you want to generate traffic to your site, because Google responds to almost 60% of Internet searches.

There are still many doubts about the SEO process, which erroneously is considered mysterious , complicated and only available to a few experts . The reality is very different and if you follow the tips in this article, you yourself can easily position your website to all the criteria it deems relevant.

A positioning campaign will be very little fruitful if not previously conducted a study of the search criteria we want to address. It does not take an expert in position to choose the criteria most relevant to your website, simply an exercise of imagination for a moment and get into the shoes of your potential customers.

If you own a website that sells umbrellas for example, ask yourself what my clients write in Google if you want to buy an umbrella? Surely his first choice would be criteria such as: “buy umbrella” or “sale of umbrellas.” Now think a bit more closely, it is little wonder that such general terms as customer visits attract potential. A woman who surfs the Internet in search of the umbrella of your dreams, not resort to such general terms, however it would be sensible to think that would choose more specific criteria such as “umbrella Carolina Herrera”, “umbrella company” or “umbrella design. ” It should also be noted that position your website will be easier, the fewer are the general criteria chosen, this is what is called ” long tail “in the SEO world.

There are specialized tools in the analysis of search criteria that can help you make a decision. One is the keyword tool from Google AddWords . This is an online tool that lets you get from a known criterion new ideas on keywords relevant to your business. Use the Google knowledge base so it considerable fiablidad.