Posts Tagged ‘Social Media’
Hotels: Online Marketing reserves means more customers
Today we raise the customer bookings in the hotels . Techniques for online marketing and social media are key. They simply can not do without them.
Cases last story about my clients. I do not understand it because I had not done before. We all benefit, our customers on the one hand (recognition, on the other hand ,..), linkbuiding you (case studies, examples .. other experiences), and finally us , who knows if others may be interested our services .
This presentation outlines the actions needed to make your hotel establishment of the first steps in turismo2.0 attraction of both is changing the profile of your customers. Hotel Recuerddo a little boy who asked to position their property for the term Cheap Hotels Santander , with very little budget .. as we saw yesterday has been achieved over time. It’s amazing the number of visitors they receive .. Google Maps!
It is an example .. but there are hundreds of opportunities in the world of SEO and SMM (Social Media Marketing) for your hotel .
Posted in Business Tips & Info, Marketing Strategy | 
Tags: Online Marketing, Social Media | 
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Thanks to the behind socialmedieros account Movistar Mexico Club I decided to write this article. For any of my followers is new to see or read as discuss, debate, and I demand from them more attention and response. Not that I feel “foreveralone” and need a little attention, rather, I remind you are providing a service and as a paying customer and has already accumulated some age, it is natural that I was satisfied with the answers are often manufactured.
With this I am not saying they’re bad, rather, it happens that many of these companies and agencies offering social media campaigns, almost completely unaware of a fundamental issue in human relations, administration, human resources and marketing. yes, I mean the CRM (Customer Relationship Management) or the management of customer relationships.
CRM is a management model (which may be supported by a technological tool ), designed entirely on the client, whether we do it the focus of the entire organization or one of our departments. Under the latter concept, most companies have a customer service department that handles always create good relationships with customers by following some very basic principles:
Be patient and courteous with customers
Focus on solving the problem, not the problem itself
Have a genuine interest in helping
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Social Media has put many companies in a very abrupt in the world of the web, self – proclaimed social media gurus are not always people who have experience in interface design or user interaction, which means that in its first months may not get the result expected. If we add a series of errors committed often by custom, lack of appreciation and extent of the impact the web can be simple or fancy, we find that there are certain roadblocks that are put by the same development team The people in charge of social media or the site owner bulky What are these stones? Let’s analyze some of them.
Include corporate paraphernalia
We agree, every company has a set of values ??and ideas that are part of its corporate identity, things like the company’s mission, vision of it, the strategic objectives, and so on. But being honest, very few people will interest all that information that perhaps with good intentions wanted to include. Remember that people come looking for what we offer and we will know as they will stay with us, so we emphasize these elements help little or no loyalty to our users.
Make huge walls of text
A typical temptation of the CEO, manager, entrepreneur common is welcome visitors with a warm and rhetorical discourse on how good your company and why they are the best. Nothing more discouraging than to get somewhere and be in full year 2010 with huge walls of boring text The organization’s Web is not the manager’s personal space to talk about his ideals, nor wants to convince their visitors with mere words, the web XXI century is movement, is action, not numbing speeches and speech contests.
Using conventional mail
Nothing unprofessional or “executive” like asking visitors to get in touch with us using an email with terminación@hotmail.com, @ yahoo.com, @ gmail.com, or similar, take the benefits of having a domain ” suempresa.com “, ask your system administrator for managing email accounts for your domain. Your customers are taken more seriously.
Posted in Web Development | Tags: corporate website, Social Media, Web Development, website | No Comments »