Online Marketing and SEO

Companies are becoming aware of the importance of participating in social networks more actively, but in this attempt to presence sometimes lose sight of some important aspects that should be taken into account when planning a marketing strategy in social media.

Hector Meza, president and founder of Grupo InfoSol identifies four fundamental mistakes that companies should avoid participating in social networks.

1. The number one mistake entrepreneurs in social networks is to open a profile without clear what the target. Why? becomes the most important question to resolve. When you open your profile you must be aware that the various social sites allow you to interact with your clients either to know, educate, organize in groups, report on events or new findings related to your business and provide service. If you think social networks are only to spread what you do, you’re making your first mistake.

2. The second mistake is not to differentiate your personal profile of your corporate profile, says Agustín Mier y Teran, president of the organization undertakes Mexico. Explains that it is important to have an established code of yes and no say in the social network.
“If your friends do not distinguish your staff corporate profile you can fight dace, swearing, political inclinations or even compromising photos, which can be considered an abuse or violation by your customers, and it seems a basic question, but a common misconception among entrepreneurs, “he says.

3. The third mistake is to neglect the frequency of your posts, Hector Meza said that a profile is updated too much or stops updating for a long time loses the interest of your audience.
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