Posts Tagged ‘website’

websiteSocial Media has put many companies in a very abrupt in the world of the web, self – proclaimed social media gurus are not always people who have experience in interface design or user interaction, which means that in its first months may not get the result expected. If we add a series of errors committed often by custom, lack of appreciation and extent of the impact the web can be simple or fancy, we find that there are certain roadblocks that are put by the same development team The people in charge of social media or the site owner bulky What are these stones? Let’s analyze some of them.

Include corporate paraphernalia
We agree, every company has a set of values ??and ideas that are part of its corporate identity, things like the company’s mission, vision of it, the strategic objectives, and so on. But being honest, very few people will interest all that information that perhaps with good intentions wanted to include. Remember that people come looking for what we offer and we will know as they will stay with us, so we emphasize these elements help little or no loyalty to our users.

Make huge walls of text
A typical temptation of the CEO, manager, entrepreneur common is welcome visitors with a warm and rhetorical discourse on how good your company and why they are the best. Nothing more discouraging than to get somewhere and be in full year 2010 with huge walls of boring text The organization’s Web is not the manager’s personal space to talk about his ideals, nor wants to convince their visitors with mere words, the web XXI century is movement, is action, not numbing speeches and speech contests.

Using conventional mail
Nothing unprofessional or “executive” like asking visitors to get in touch with us using an email with terminación@hotmail.com, @ yahoo.com, @ gmail.com, or similar, take the benefits of having a domain ” suempresa.com “, ask your system administrator for managing email accounts for your domain. Your customers are taken more seriously.

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Company websiteProvide customers with information about their products and services, and update as they develop new aspects of them. This is much easier and cheaper to make phone calls, to print new catalogs and press releases whenever required.

Evaluate your current customers and develop new business opportunities. Through surveys published in its Web page, you can get a response from your current customers, and get to know and better address their concerns and suggestions about the service they are receiving from your company. It can show new products and ideas and get feedback from your visitors, who are both potential clients. In this way, you can create a database of customers (and potential) and then send new information via email with ridiculous costs.

Give specific and detailed information about their products (manuals) and marketing processes (acquisition and purchase) of them. If your audience wants to know more about the company, the website is the best vehicle to send you this information.

SEO: SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is optimizing a website for search engines. In order to optimize a website, take many factors into account, understood from the standards-based programming to the description of the images published in a website.

The Web positioning is a series of actions through which it is intended improve the position of the page with the objective a strategic position in major search engines of greater prestige. The SEO is one of the most effective techniques to promote their products and services worldwide.